Founding Story and Editorial Principles

Asana Standard began in 2021 when a group of London movement instructors grew frustrated by the avalanche of sponsored wellness trends, dubious anatomical claims, and disposable plastic yoga gear flooding British media. We wanted a quiet, dependable publication that treats yoga as a grounded physical discipline and an honest craft.

We built our publication around direct physical testing. Every posture guide is reviewed by certified teachers on the mat, and every equipment analysis involves purchasing the item with our own funds, cutting into materials like natural tree rubber and sustainable cork to verify quality and durability.

We remain independent and funded entirely by our readers. That means zero banner advertisements, zero sponsored reviews, and zero commercial compromises. Our priority is delivering clear, practical movement journalism that serves your personal practice every single week.